When AGI, a global agriculture equipment manufacturer, set out to bring AI into the day-to-day work of its marketing team, it turned to Kickframe, a partner it had worked with for years across a range of consulting and training engagements. That history meant the program could be built directly around the team, their priorities, and the use cases that mattered most to the business.
The bootcamp was designed specifically for AGI's marketers and delivered hands-on across multiple sessions. It moved the team from the fundamentals of AI for marketing through the practical skills of applying it to real work, including prompting, planning, content, and execution. Every session was anchored to briefs drawn from AGI's actual business context, so participants practiced on the kinds of marketing problems they face in their roles. The program also explored, at a practical level, how to connect AI concepts, tactics, and tools to the team's real workflows and to potential pilot projects.
Participants developed practical AI fluency and left with concrete use cases identified for their own roles.
“Kickframe was an excellent digital strategy partner for us. Through a combination of training and consulting, Tim helped us take a big leap forward in our digital transformation.”
