TELUS has a long history in digital, with a large team and marketing leaders with strong backgrounds in data, technology, and digital media. The organization lacked a shared understanding of the tools, platforms, and processes in use across the company, and its subject matter experts often worked in silos. Stakeholders across the Digital and Marketing teams engaged Kickframe to develop a customized program that could reach hundreds of people without losing relevance to their day-to-day work.
Kickframe developed the curriculum for the TELUS Digital Marketing Academy with more than 40 internal subject matter experts, so the content reflected the specific martech tools, capabilities, and processes used across TELUS.com, advertising, search, email, social media, and measurement. All activities and discussions were anchored to real TELUS briefs. The program was delivered virtually over an eight-week format, with video modules hosted on a learning platform, live sessions for cross-functional cohorts of 25, and a dedicated Slack channel for participants to share examples throughout. A separate introductory stream supported those with less digital experience, and certificates were issued on completion.
More than 400 people completed the program. Post-course evaluations showed gains in comprehension and confidence, 96 percent satisfaction, and 90 percent of participants saying they would recommend it.
