McDonald's Canada had built a centralized National Digital Team to raise the contribution of digital across its integrated marketing programs. With deep digital knowledge concentrated in that team, the organization saw an opportunity to extend that strength across the broader marketing department and build a shared foundation company-wide. The CMO set the goal that everyone in marketing would “become a digital marketer,” and brought in Kickframe to design a custom curriculum for the organization.
Kickframe developed the program in collaboration with the National Digital Team and internal subject matter experts, so that it reflected how McDonald's worked and gave every marketer a working baseline in the tools and practices they needed in their roles. It was delivered in person across a series of modules, with additional sessions tailored to specific teams. Kickframe also worked with the marketing leadership team to align the briefing and planning process with what the training covered.
Participants received a certificate of completion issued by the McDonald's Canada CMO. Management and participant feedback was strongly positive.
“Tim created a custom curriculum for McDonald's Canada that allowed us to ramp up the digital marketing IQ of over 70 people in our organization. He's a fantastic educator and facilitator who creates a dynamic and energetic environment that encourages people of all knowledge levels to succeed.”
